The campaign film
Many organisations have something worth sharing. A new product, a new service or an initiative that deserves attention. Yet when the moment comes to put it out into the world, they hold back.
“Wanneer haal jij de tape eraf?” turns that hesitation into one clear image. The tape stands for what keeps a story from being heard. Taking it off marks the moment to step into view.
One story, across channels
The campaign brings the concept, film, social content and advertising together around the same message. Creators and production partners help bring that idea to life, with each format shaped for the channel where it appears.
The central idea gives every creative choice a direction. Rather than treating each piece of content as a separate task, the campaign builds a recognisable story around one shared moment.
Without the tape
In “Even zonder tape”, we explain the thinking behind the campaign and how one clear message brings the different parts together.
The people behind the films
Strategy
Özhan Atar
The campaign film
Concept and direction
Ilker Delikaya
Cast
Ilker Delikaya
Sound
Semih Tekeli
Crew
Alper Akman
Camera, editing and colour grading
Semih Tekeli
Without the tape
Concept and direction
Ilker Delikaya
Cast
Ilker Delikaya
Camera
Arda Kalkan
